FINANCIAL LITERACY

Financial literacy is the ability to understand and effectively use and manage financial skills, such as personal finance, budgeting and investing. It is the key to building a strong foundation of an individual’s relationship with money. The rapidly changing global economic realities have made abundantly clear that financial literacy is of vital importance in determining a country’s future.

While Government efforts have been made at the macro-level, inclusion of financial literacy at India’s micro-level economy is the need of the time. As per a recent report by SEBI, only 27% of the country’s population is financially literate. This figure becomes even more stark for an economy recovering from a pandemic. Though the economy is gradually getting back its pace, there always lurks the threat of a lack of financial literacy rate among the Indian population. What is even more alarming is that there lies a huge gap in India’s financial literacy rate. The rural Indian population is more deprived when it comes to a thorough understanding of finances; and rural women are the most deprived sections of the population.

RURAL WOMEN INCLUSION

With their limited access to educational tools and resources, the rural Indian women are severely deprived of financial literacy and hence makes it difficult for them to take financially informed decisions. However, the changing economic situations and the higher rate of women participation in the workforce makes financial literacy almost an imperative for women. Furthermore, as financial literacy is rapidly becoming synonymous to women empowerment, a sound knowledge of finances can enable women to claim their independence both in private and public spheres.

This knowledge becomes extremely crucial in times of unforeseen financial emergencies and can also safeguard a woman from falling prey to fraudulent financial schemes.

We, at Advaita Bodhi, believe in making financial knowledge accessible to rural women in simple and relatable ways. We aim to provide the rural masses and especially the women, the financial know-how that would equip and empower them with the confidence to lead a more financially informed life.

OUR CURRICULUM OVERVIEW

Basics of banking
Basics of savings
How to open account online
How to use Debit Card
How to withdraw money ATM
Aadhar based money transfer
Online money transfer
Internet Banking
Safe Banking Online
Which Payment App to use
How to receive money

Registering for UPI
Insurance for health
Insurance for livestock
How to claim insurance
What to do if claim rejected
How to save money
Why not to invest in chit fund
How to open Fixed Deposit
What is Mutual Fund
How to invest in Mutual Fund
Money Saving Schemes in PO

OUR PILLARS OF STRENGTH

To provide equal digital access through digital connectivity.
To empower the information deprived communities with digital information and information services.
To promote diversity, inclusivity and sustainability.

To protect the environment and local heritage and culture.
To ensure digital inclusion of the information starved remote and rural communities.
To train these people with knowledge and to equip them with digital and connectivity tools and resources.

EXISTING JPUs

- Chorsorati JPU, Nadia
- Birnagar JPU, Nadia
- Choto Jhauri (tribal) JPU, Jhargram

UPCOMING JPUs

- Majdia (Indo-Bangla border), Nadia
- Sundarban, S 24 Pgns
- Chhatna, Bankura